The 1

Creating endless value every day

Retail

What we did

Strategy, UI/UX, Native iOS, Native Android, Front-end Development, Integration, CMS implementation

The brief

As part of the digital transformation initiative Central Group wanted to rethink how their end user interacted with the loyalty program.

Approach

Aleph worked closely with Central Group through innovation workshops and iterative designs to come up with a completely new way of thinking about customer loyalty. Leading user discovery and testing workshops, the user was at the center of the whole project. Aleph led the Front end development, the CMS implementation and worked closely with the Central team to build out a new technology architecture and stack.

Setting up a tribe of cross organization squads, Aleph and Central group worked sided by side using Scrum and Agile to develop and deliver on the vision. 

Results

Having just launched, the the iOS, Android and Web application has been applauded for its ease of use.

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