Strategy, UI/UX, Innovation Lab, Front-end, Integration Support
An upgrade of Singtel’s MIO TV app (also designed by Aleph), Singtel TV Go is an iphone and ipad app that is intended as a companion for the Singtel TV experience.
Aleph partnered with Singtel and led workshops to help arrive at the best design that will promote the latest features of the app which enabled users a rich second screen experience while watching Singtel TV even on the go.
Powered by the Beyond TV software, the app was conceptualized, designed and developed by Aleph. All the visuals were redesigned to fit Singtel’s branding and corporate look and feel. Added new features like pairing set-up box with Wi-Fi Network, allows Singtel TV clients to control their cable connection via the application.
The project increased the time end customers were interacting with Singtel content and allowed them to watch content anytime, anywhere.