aleph | the rich media company

Our Services / Strategy

Persona Development

An important part of starting a project and writing a brief is to consider the target audience. Getting to know and understand the audience completely makes an integral difference to the outcome of the whole project.

At Aleph, we develop personas – profiles of the different user groups that interact with a site – to form the foundation of any future website development processes and aid in the development of additional services and propositions.

Proposition / Service Development

This service is designed to work with businesses to overlay business planning and product/service development with customer-centric data captured from a variety of sources. Our approach ensures that customer expectations, experiences and needs are always considered in the evolution of new products and propositions, ensuring an increase in value for the business and customer.

Information Architecture

At Aleph, we believe that solid Information Architecture is the foundation of usability. At the outset of any project, we work closely with the content owners to audit the current information and create improved hierarchies and taxonomies, and streamline the structure of content, how it's organised and how users can access it. This process is vital to project success, especially on large-scale financial project portals such as for Deutsche Bank and Standard Chartered Bank.

Usability Studies

The Aleph approach to usability hinges on our passion for creating interfaces that work intuitively as well as aesthetically. We focus on key concepts of ease, efficiency, significance and satisfaction. We apply our rigorous standards at every stage of the process – from early prototypes, exploration and design concepts through to beta-period analysis and adjustment. Our goal has always been, and continues to be, to design applications that people love to use.

Competitive Analysis

For gaining success in your industry it is important for you to be better then your competitors. You can taste online success only if you beat your competitors otherwise you would be another unknown name in the industry. Our team devotes time to understand your project's need, your industry and your competitors. All this is done to give you an extra edge over your competitors.

Project Planning / Management

Designing and building interactive solutions for the world's largest brands require more than just top-class creative and technical skills. It relies on an experienced project management team and a methodology that encompasses business focus, flexibility and emphasis on quality. Aleph has an established process that combines strategic thinking and Agile software development methods with a closely-controlled approach to milestone planning and resource allocation.

Insights

The Aleph focus goes beyond just the visual and the functional; we create work that brings about real business advantages. Defining the strategy behind this – and how to measure it – is the true goal of web analytics. We engage with our clients to help them understand current user behaviours, trends and site performance, and provide solutions that encompass the full life-cycle of successful analysis.