Product Strategy, User Experience, Interaction Design
The Commonwealth Bank of Australia wanted to launch an easy to use and simple mobile loan app to help them penetrate Vietnam and Indonesia. The app is targeted towards SME’s of these emerging markets and provide them with a painless experience when applying for business loans.
The app was designed with simplified journeys and steps to help users go through the loan process easily while at the same time providing them with easy to digest information and tools that help them in their application.
Rated 4.5 stars in the Google Play store, the app cemented CBA’s presence in Vietnam and Indonesia as a leading innovative bank.