Frasers Web Revamp

Unifying the digital experience of a global real estate company

Real Estate

What we did

Digital Strategy, UX/UI, Interaction Design, Front-end Development, Back-end Development

The brief

Previously known as Frasers Centrepoint, Frasers Property is a multi-national company with expertise covering the area of residential, retail, commercial, industrial & REITS. As part of a rebranding effort to streamline their operations under one brand, they worked with Aleph to create a consistent experience throughout both web and mobile.


We conceptualised Frasers’ new unifying idea of ‘Experience Matters’ at the forefront of our web revamp and focused on giving the users a seamless, intuitive and enjoyable experience as they browsed through the site. 

A modern visual identity was created and applied throughout the sites of 10 different business units to achieve visual consistency.

Sitecore was utilised as a content management system to efficiently manage media and content items while enabling ease of maintenance and scalability for future expansion. We featured international selections of properties, and allowed users to access information such as company milestones and investor related data to improve the overall communication strategy based on targeted archetypes.


The revamped websites consisted of over 400 pages and helped to unify and modernise the digital presence of Frasers Property. From Design Charette, design, to development, we completed the entire design and build process within 6 months. 

More projects