Concept Development, Campaign Strategy, Advertising, Social Media Marketing
Nivea wanted to own the UV protection space and gain online share of voice vs competition.
An engaging summer campaign that puts forward Nivea's ownership of UV camera credibility and being the first brand to bring this to Indonesia. Popular celebrities Endah and Rehza were maximised in a multi-touchpoint campaign that combined both online and offline activities. Dubbed "Sunshine of the Goodtime" the celebrities were featured in online videos and an eight-stop summer roadshow that promoted the UV camera technology as presented by Nivea.
Massive Facebook engagement, reaching close to a million followers along with over a million views on Youtube.