We conceptualised Frasers’ new unifying idea of ‘Experience Matters’ at the forefront of our web revamp and focused on giving the users a seamless, intuitive and enjoyable experience as they browsed through the site.

A modern visual identity was created and applied throughout the sites of 10 different business units to achieve visual consistency.

Sitecore was utilised as a content management system to efficiently manage media and content items while enabling ease of maintenance and scalability for future expansion. We featured international selections of properties, and allowed users to access information such as company milestones and investor related data to improve the overall communication strategy based on targeted archetypes.