Generali aspires to create a paradigm shift within the insurance sector, radically changing perceptions and expanding its reach globally.
Aleph teamed up with the brand to complete two missions within a short timeframe: a deep-dive into why a super-app must exist to meet its objectives, and localising the experience while maintaining consistency and safeguarding Generali’s global branding.
A delightful experience must be built on top of the relevant local context. A heartwarming journey should not start with any hestitation or denial.
Understanding the locals’ bias on insurance and perception of the red color, we explored different digital communication methods & objects with a ultimate goal to humanize and localize core value of the Generali global brand.
We created a roadmap to enable users to imagine their ideal future and lead them to the end goal with habits. This closes the gap between what they are now and what they are to be, empowering and inspiring them with just a tap on the mobile phone. From workout, mental health to personal finance, all great futures must start with a step taken today.
It’s always a challenge to fully understand all of the documents under insurance package. Making a claim, payment or package extension can be painful, even with digital portal, without thoughtful design. With a strong engagement between design team from Aleph and insurance department from Generali, we revamp, think visually, overcome technical & ops blockers to truly streamline the digital process.
With Agile approach, Design-Data-Development connection has stayed in the mind of executive team from day 1. A project should not end when design signed off. We believe in the happy moment when users have our design in their hand. We believe in the smiles of users when their lives are truly protected.