Host to diverse wildlife experiences and caring for over 1,000 species and 15,000 animals, Wildlife Reserves Singapore (WRS) collaborated with Aleph to deliver a delightful cross-platform experience for users. Their mission was to deliver a personable, easy-to-use, and scalable e-commerce ecosystem that drives the growth of the Mandai and conservation community.
As their technology partner, Aleph sought to understand how WRS’ users think, uncover their pain points, and craft an experience centred around them.
We integrated Martech (marketing technology) solutions to gather user data and craft tailored reports to Mandai on how their users are performing against key stats.
Through design thinking workshops and research towards delivering a personalised and delightful user experience, Aleph worked with WRS from the initial discovery phase to amplify and build the solution required.